We recently published an article on social proof and why it’s so important to create shareable content. When someone arrives at a landing page on your website they don’t really know if what they’re about to sign up for is really any good or not.
This is where social proof comes in. You have the opportunity to share with this person feedback from other customers who speak positively about the offer. Seeing positive reactions to the offer make them much more likely to trust the source and download the offer.