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We recently published an article on social proof and why it’s so important to create shareable content. When someone arrives at a landing page on your website they don’t really know if what they’re about to sign up for is really any good or not.

This is where social proof comes in. You have the opportunity to share with this person feedback from other customers who speak positively about the offer. Seeing positive reactions to the offer make them much more likely to trust the source and download the offer.

 

Raisin cookies that look like chocolate chip cookies are the main reason I have trust issues.

Here are just a few ways you can start adding social proof to your landing pages and other content in order to start capturing more leads:

1. Start using testimonials

Adding short quotes from happy customers certainly adds value to any offer. It can also increase your conversion rate by a wide margin. When placing testimonials on your landing page or elsewhere, make sure to include the person’s name, company and position along with their quote. Adding a photo also helps improve your credibility.

2. Display social sharing statistics

In addition to just having social icons on your landing page that allows people to share your offer, display the number of times it was shared or tweeted. If someone sees a piece of content that was shared many times, it increases credibility in the source. You can place these statistics on any piece of content and here are some instructions on how to do it for each social media platform.

3. Membership, trust and affiliation badges

People feel more comfortable when they know that their information is not going to be used for some dirty shenanigans later on. That’s why you often see trust seals on shopping cart software or other downloadable content.

It’s a seal of approval.

In addition to security, if your business belongs to any trustworthy associations that may help boost your credibility, you may want to test them out on your landing pages. Many associations, memberships, etc. usually have premade badges that you can embed right into your website.

These are just a few ways you can start improving your conversion rates by implementing some quick and easy changes. You could also start using case studies, embedded social media posts or even displaying the number of downloads – similar to Mcdonald’s number of customers served. No matter how you start using social proof to support your content, make sure you keep experimenting until you find a working formula.

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