Hopefully by now, your website has become a major part of your company marketing strategy. Hopefully, you’ve also begun supporting that site and your brand with a content strategy that uses social media and email marketing to start moving folks through your sales funnel.
But how are all those social media and email users digesting that information? Well according to these stats the majority of social sharing happens on mobile devices. This means that more and more people are visiting your website on their phones or tablets, so if your website isn’t yet ready for mobile it may be time to start thinking about it more seriously.
There are different ways to build mobile ready websites – some more efficient than others. Many marketers and business leaders will use the terms mobile and responsive interchangeably but there is in fact a difference, so let’s look at the traditional mobile site versus the modern responsive website.
The mobile website
When smart phones first burst onto the scene nearly a decade ago, you could finally view the web on a device that didn’t have to be tethered to your desktop computer. People quickly realized though that it was a pain to have to zoom in and move the screen around just to read a paragraph of text.
That’s when web developers came up with the idea of building second versions of their websites specifically for mobile devices. They looked great and they worked great. No more constant zooming in and out. All was well with the universe once again.