There are certain parts of inbound marketing that rely heavily on social media – mainly when you are attracting new visitors and exciting current customers into becoming promoters of your brand. One of the most common problems with corporate Facebook pages is that businesses often see it as just another method to sell, sell, sell. Even though there aren’t many written-in-stone rules for Facebook, there are some things you can do to make your Facebook page more of an interactive experience and less of a Billy Mays infomercial.
The most successful brands on Facebook don’t use it as a tool to push merchandise. They know that people don’t want their news feeds filled with sales and advertisements. What these brands do extremely well is interact with and engage their followers. They take the time to listen to questions and feedback and they provide helpful answers that genuinely meet people’s needs and support great causes.