Remember the good old days when the internet was like the wild west? There were no complicated content rules, no Google rankings to deal with and just having a website was a pretty big deal? Heck, social media looked nothing like it does today and you didn’t need gmail to sort your email into 3 bins for you.
These days, everyone has a website. Some even have separate sites for different products and services just for the SEO benefits. Searching online has almost become a reflex action for most of us and that means everyone and their dog is online and on so many more devices than ever before.
Plight of the lone website
One of the more common responses we get from businesses when we ask about their marketing strategy usually involves a feeling like they’ve been ripped off by their previous development team. They’ve been updating the Facebook page and they’ve been putting up a new product spec sheet once in awhile but they aren’t seeing any results. The problem here is that like so many companies, they are active with so many facets of their business that they’ve put all of their digital eggs in one basket and left it out on the porch hoping someone will stumble upon it and buy from them. For a website to truly attract leads these days it needs to be so much more than simply an online brochure.