Being intentional with your marketing is important because marketing should be an investment in your business. Unless you get a return on your investment, it’s simply a business expense and a waste of money.
Let’s say you’re single and you’ve just signed up on the leading online dating site. You put in a catchy intro line and write a very thought out profile of yourself featuring all of your best characteristics. When it comes time to add a picture, you go through your phone library to try and find the right pic but nothing is good enough, so you attempt to try and take the best selfie ever. After you’ve taken at least 10 pictures, you’ve found one that will do the job. The next step is to post the ad and wait to see if you get any takers.