The web is always evolving. Everyone is trying to come up with the easy fix that will turn them into the next interwebs billionaire. Companies are always selling new products to rank higher in search engines, get in front of more people on social media and a bunch of other ‘top secret’ techniques. That’s great and all, but those quick fixes often don’t do much of anything besides flush your valuable marketing dollars down the proverbial crapper.
If site traffic and page views are down, conversions are non-existent, and your contact form has gone drier than your mother’s meatloaf, it’s a pretty clear indication that you’ve reached a disconnect with your audience. It may be time to take a look at what can be done to get those revenue rains flooding once again with inbound marketing.