Social media is an important cog in any inbound marketing strategy. Your interaction on social media is a key part of both the attract and delight phases of your sales funnel. With 80% of people beginning their research online, it makes perfect sense to be on social media and interacting with these people who have plenty of questions that are just begging for your expertise. Later on, after these prospects have filtered through the funnel and become customers, social media also helps these new customers share their experiences which starts the process over with someone new.
There are truckloads of social media platforms out there and diving into everyone of them would prove to be a colossal undertaking. It can quickly become overwhelming to try and determine which ones are worthy of your time and money investment. When attempting to choose your optimal social media network(s), you’ll need to take a step back and examine just who you want to reach in order to identify those networks that offer the most exposure and will best serve your needs.
Start with personas
When starting any sort of inbound marketing strategy, you should start by identifying your customer personas.
Who is your dream customer?
Paint a picture of your ideal customer. How old are they? What is their income? What are their hobbies? What kind of car do they drive? Ask yourself all of these questions and once you’ve established a criteria, it will be much easier to match that face up with a particular social media network.
What is your industry?
In addition to the main social media networks that we’ll get into below, there are also some industries that have their own specific social networks. Doing some good old fashioned research can help you dig those out. Remember, Google is your friend.