It’s finally time. You’ve invested many hours and resources into your new website and the developer has finally handed over the keys. Awesomesauce! You’ve now got a great new marketing tool at your disposal. So where do you go from here? Are you just supposed to sit back and watch the leads roll in?
Well, I’m here to tell you it’s not quite that easy. I can’t stress enough that a website by itself is not a marketing strategy. It is designed to be the hub of a living and breathing marketing entity. If you’ve sort of jumped into this project head first without much of a plan behind it or knowing what to expect after launch – don’t worry, it’s not too late to start developing a real marketing strategy.
So now that your real work has begun, the first thing you’ll want to know is the ongoing costs associated with running your website. Well for starters, a website is a lot like a car in some ways. They need regular maintenance in order to achieve optimum performance – so the more you let it sit, the harder it will be to get it running again. As technology evolves, older systems can start to break down and before you know it it’s cheaper to send your once promising investment to the scrap heap than it is to fix it up.