One of the great things about the internet is that it’s a forum where people can express themselves openly and freely. Although this is great for connecting with people, it’s both a blessing and a curse. On one side you have many people who take advantage of the internet to discuss openly about personal issues and seek help under the guise of anonymity. On the other side, there’s also those who feel the need to cause trouble just because they can. So unless you live in North Korea where just about everything is condemnable by corporal punishment, you’re going to have to occasionally deal with some flies in your proverbial ointment.
The old adage that there’s no such thing as bad press isn’t entirely accurate. Bad press can cost a lot of money and every brand has to expect some negative commentary at some point. Sure, not all bad press is a major event, but we all have to deal with poor reviews, disgruntled customers, and disagreements with your company policies or philosophies. It’s how you handle those negative interactions that will help delight current and future customers.
Don’t swat those flies with a hand grenade
We can’t control everything that is said about us on the internet, so when someone publishes a bad review or nasty comment about your company, it’s important not to become too defensive and start kicking butt and taking names like you were in a Jason Statham movie.