When I ask you to picture Santa Claus, what do you see? Is it his long red coat, rosy cheeks and big black boots? Is it his overstuffed belly and ZZ top-like beard? It’s a truly iconic holiday image and in true Christmas spirit you have the power of corporate branding to thank for all of it.
The festively chunky dude you know as Santa didn’t always look the way he does today. Prior to the 20th century, Santa was often depicted as anything from a scrawny, grim woodsman to a creepy looking elf. He’s worn everything from a bishop’s robe to full on nordic animal skin.