You’ve heard us talk about inbound marketing and how producing quality content can help generate sales. You’ve also probably heard us or other marketers talk about this buzzword called ‘landing pages’ and how they are an extremely valuable lead-capturing tool that is vital to the inbound marketing process.
But what is a landing page?
You might believe that a landing page is simply a page on your website that a user might ‘land’ on and maybe take in some information before moving elsewhere on the site. While that’s partially true, a real landing page is so much more than that. A true landing page is a page that is specifically designed to capture information about a user via a web form.
How it works
On your website, the user will be presented with an offer that is specific to the content they are reading. Let’s say you’re reading a blog post about 101 ways that cauliflower can save your life. At the bottom of that post you’re presented with an offer called ‘The 10 best cauliflower pizza recipes from Pinterest.’