We all do it. At some point we’ve all defined our social media success by the number of likes and followers that we have. It’s great to have an army of followers, but what do those numbers really mean?
Likes and follows and retweets are easy to get excited about, but If you’re measuring your social media marketing success based solely on the number of people who like your page, well I can honestly tell you that you’re about to get a whole lot of false positives. These are called vanity metrics and they’re a major reason why many companies struggle with social media marketing. So let’s define a few more of the vanity metrics that we all seem to chase like a bunch of mindless zombies in the Walking Dead: