Every business has peaks and valleys and when the tough times roll around, marketing budget is usually amongst the first to see cuts. It’s understandable. Whether you’re doing all of your marketing in house or working with a marketing agency, it can be expensive and eat up a lot of resources. But marketing is also one of those things that takes a lot of research and time to do properly if you’re planning to lay a foundation for any type of return on investment.
It can be very tempting for a cashflow crippled company to skip the market research phase and start swinging for the fences. Afterall, chicks dig the long ball, right? Well, they also dig it when you can press all the right buttons that make them light up like a pinball machine.
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