When I mention email marketing, I know what you’re probably thinking: “No thanks spamming is not for me. I’ll leave that to the son of the deceased king of Liberia and his less than reputable entourage.” But hold the phone. Email marketing isn’t just about buying email lists and spamming everyone with nagging, obtrusive offers that can turn people toward crimes against humanity. In fact, email can be one of the most profitable and legitimate marketing methods you can take advantage of in terms of ROI.
Email marketing isn’t the outdated technology that many people think it is. It’s still an extremely effective marketing tool for nurturing leads. In fact, 76% of marketers say they use email more now than they did three years ago. Here are three great reasons why email is still a very useful marketing channel:
1. People still read emails. Lots of people
Let’s start with the fact that there are over 3 billion active email accounts worldwide. In a 2013 poll of over 7,000 business taken by Hubspot, over 50% of respondents said that they read most of their emails. Not only that, but 95% of online consumers use email regularly and 91% of those people check their email at least once per day. This means that as a communication platform, email is still incredibly useful.
2. Email has a longer lifespan than social media
Depending on the platform, the average social media post has a lifespan of about 90 minutes on Twitter and about 3 hours almost everywhere else. Until it gets deleted, an email is forever.