Our way of communicating has become increasingly visual in the last decade or so. Most of us have camera phones at our disposal and have become amateur photographers, reporters and masters of selfies. We’ve all heard the expression that a picture is worth 1000 words? How true it is when in the fast pace of life, it’s always quicker to say it with a picture. Social media today has become our canvas or picture board for visual communication. Pinterest, Instagram or Snapchat are perfect examples of social media platforms that have been developed to facilitate visual branding.
Visual social branding is all about what your social content looks like. This includes everything from your profile picture to your cover photo and imagery associated with your social posts. How important is imagery? It also emotionally triggers your audiences on a deeper level. According to a study by Socialbakers, images on Facebook constitute 93% of the most engaging posts. That’s versus regular old updates of how depressing your life is, links to causes no one cares about but you, and even videos of pets who think they’re people.
The human brain does a lot of cool stuff, and it has been wired to process and understand images better and faster than words.