Our philosophy on using stock photography is that it’s a lot like using the restroom at a Greyhound bus station. You can use it, sure, but only if there’s really no other option – and let’s be honest – sometimes there isn’t.
Businesses often see stock photos as an easy way to cut extra costs on their marketing. The reason is that they’re usually free or relatively cheap and they get the job done, even though deep inside you know that it’s not exactly what you wanted. It’s the difference between settling for a Michelina’s frozen dinner or eating, you know, actual food. That’s why we end up with 4 billion websites featuring images of happy, young, attractive business people on headsets.