Those of us lucky enough to live in Canada – especially in New Brunswick, understand how much of a pain in the a$$ it can be having to communicate your brand in both official languages. If you’ve ever tried to fit english and french text into a business card-sized ad space, you know what I’m talking about.
But the value is real. Bilingualism in Moncton, New Brunswick is absolutely essential in order to cater to a larger demographic. But there are so many issues when it comes to dealing with bilingual branding that you must consider. Which language comes first? Should they both be the same size? Do they both portray the same message, etc…
It’s definitely not an easy task, so here are a few tips to effectively communicate a brand message bilingually:
1. Know Your Primary Audience
Understanding who you are talking to can make it easier to decide which language should have priority.