With a growing percentage of global internet traffic adopting mobile devices to view web pages, responsive designs are quickly becoming the new standard for any website. In fact, I recently wrote an entire article on why you need a responsive website right now. If you are serious about your online marketing strategy, then you should know that it’s time to bring mobile and tablets into the equation.
As a quick refresher, here’s how responsive websites work: Traditionally when building a website, you would build it for desktop computer viewing and that was it. Then people started viewing web pages on phones which required a different design and sometimes entirely separate website. Then tablets showed up. Before you knew it you were having to build and maintain a whole slew of websites just to cover all of your bases. With a responsive website, the site uses one design that readjusts itself based on the screen size. A graceful degradation if you will, or progressive enhancement if you look at it from the opposite direction.
From a marketing standpoint, you also need to make sure that your responsive website works not only for us humans, but for search engines as well. You may feel like you want to include all the bells and whistles for every device and every experience, but it may not always be feasible. Remember that whole graceful degradation thing? Well it’s important. You need to understand the capabilities of each device your website is being displayed on. Here are a few things to keep in mind when developing your responsive website:
1. Don’t duplicate the content
One of the great things about working with responsive websites is that you have control over what content is displayed on what devices. But like Uncle Ben says in the Spiderman movie – with great power comes great responsibility.