It seems like everyone and their grandmother is a self proclaimed social media expert these days. They like to give companies advice usually based on their own experiences or what they’ve read or heard at a conference or online somewhere.
But even the experts can give misguided advice. With so many people firing so called ‘best practices’ at you, how can you tell what is good advice and what isn’t? You can start by being wary of any social media expert who is preaching these tips:
Bad social advice #1: Be everywhere
Pretty much every business has a limited pool of resources, so keeping up on every social media platform in existence is going to be nearly impossible. It’s much more practical and advantageous to focus on the select few networks that you feel will benefit your business the most. That’s why we like to recommend starting out on the big 4 – Facebook, Twitter, LinkedIn and Google+. Depending on the nature of your business you may want to venture into sites like Pinterest or Instagram. Focus on a few and do those well, rather than spreading yourself too thin.
Bad social advice #2: The more you share, the better
Once you’ve picked the right social networks for your company, blasting as much content as possible to stay top of mind just won’t work. People are bombarded with content as it is, so what matters most is quality content. That means offering content that has value. Make sure your content is worthy of the reader before it goes out. Is it intriguing? Is it helpful? Is it something people want to read?