Children can be an ambitious bunch. They’re so eager to fill their ever-growing coconuts with more and more knowledge. Eventually every kid also discovers the value of a dollar and although they may value that dollar differently, it usually doesn’t take them long to figure out how to rake in the coin for their product – be it a lemonade stand, candy bars, or even their love.
That's $3.99 a minute, Daddy!
You see, kids know what works and it usually goes back to the basics. They don’t let things like pension funds, rising fuel costs or corporate restructuring stand in the way of selling you a 38 degree cup of lemon-flavoured sugar on a 35 degree day. Here’s how they do it:
Kids are straight up drug dealers, man. They’re smart enough to offer you a free sample knowing that there’s a whole lot more to be sold where that came from. In inbound marketing, it’s all about offering people helpful content that can help solve their problems and move them along in the buyer’s journey. When a consumer can test the waters, it develops a trust between supplier and consumer and allows them to know what they’re getting before laying a cold hard loonie down.
The chocolate chip cookies your kids are peddling in the neighbourhood aren’t JUST chocolate chip cookies. They’re extra special chocolate chip cookies made with legendary taste and 86% more awesomeness.
Shut up and take my money!
You don’t need to reinvent the wheel in order to be successful, but you need to be unique. Demonstrating your expertise with original content helps establish your business as an industry thought leader.
Like the mob, kids know when they have to take care of business. If they have to call upon the big brother to take care of the competition, they know where to go. They’re dedicated and persistent. If cars aren’t stopping and people are strolling by, they’ll get out there and lie down in the street to get you to stop. Just because one method isn’t working, that doesn’t mean you’ve been unsuccessful. Marketing is all about A/B testing, trying new ideas and constantly improving your strategy in order to achieve goals.
One of the very first marketing tactics that kids learn is that if they tell two friends, and those friends tell two friends – that’s like a million people! Children understand the value of networking and social sharing. They’ll go door to door spreading the word and plastering flyers all over the neighbourhood. And it works. In fact, almost half of all online users count on social media when making a purchase.
Kids know where the money is and they know how to surround themselves with the right people. They’ll make sure that you tell everyone at the office about the best darn trail mix this planet has to offer at five bucks per ounce. Delighting, educating and empowering your employees are the first steps toward cultivating happy customers, so it’s important have people around who fit into your company culture.
Sometimes we tend to overthink and complicate things when it comes to marketing. Kids can certainly teach us a thing or two sometimes about keeping it simple.
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