One of the best ways to increase the appeal of a website to prospects and search engines is by being a helpful resource. In order to do that you’re going to need to populate it with lots of useful content. The task is often easier said than done though; especially when you’re trying to keep that content train rolling. For smaller business owners, hiring someone to write the recommended 2 or 3 content updates per week just isn’t feasible.
If you still want to generate web content yourself, you’re going to need to start keeping a content bank for use on your site. Sometimes you may have a few hours to spare or a free afternoon to write several entries. You may even want to set an entire day aside and write content for the next month or so. If you find yourself up late at night with the ideas just-a-flowin’, you could also write some content after everyone else is asleep.