In the first part of this series we introduced the first 3 major myths that people believe when it comes to blogging and just what kind of monetary gain they can expect from it.  In part 2, we examine the content itself and the myths associated with producing it.

Myth #4: I have to post every day

Unless your blog is part of a bigger network of authors that post daily news as a sort of media outlet, it’s pretty unrealistic for a single author to devote time to posting daily blog articles, especially if you’re trying to run a business at the same time.

Remember that quality trumps quantity.  Focus more on producing quality content than cookie cutting as many topics as you can to get them out the door.  Although there’s no need to make your blog a daily news outlet, it is still a good idea to schedule regular updates, so that your readership knows when they can expect to hear from you.

Myth #5: I’ll have time to write that later

On the opposite end of the time spectrum is the procrastinator.  If you have multiple tasks at hand to concern yourself with, as most business owners or managers do, you’ll find it extremely difficult to regularly schedule time to do some creative writing.  Even if you are disciplined enough to set aside time every week or couple of weeks, chances are that when you do get backed up with other work, your blogging time will be among the first items to be sacrificed.

A good solution is instead of taking an hour every week, sit down for an afternoon once a month or so and crank out as many topics as you can to be published over time.  Not only will it save you valuable time, but once the creative juices are flowing you’ll find it much easier to get those articles flowing.

Myth #6: I need to be a professional writer

Contrary to what you may believe, most bloggers start writing while having no previous writing experience.  Many successful blogs are written simply by people who have extensive knowledge on a certain subject and are willing to share it.  A Masters degree in literature certainly isn’t a prerequisite in the blogging world.

Even Mittens is writing his thoughts on the internet

There’s also no shame in having someone else verify and edit your work if it will make the end product better.  Also, you’ll begin seeing improvement as you gain experience.

Hopefully we’ve debunked enough of these blogging myths so that you can see the potential that blogging can bring to your brand.  Today’s web users are thirsting for information, and if you’ve got it sitting atop that delightful little coconut of yours, perhaps it’s time to share some of it and help yourself make a few bucks in the process.

For more tips on how you can improve the content on your blog, contact Point Click Media.


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