Whether you’re curious as to what inbound marketing is all about, or you’re looking to dive right in and get dirty, one thing is clear; knowing how to attack a niche market is important – no matter where you’re located.
We’ve consulted with many different sized businesses in the Moncton, New Brunswick area. At first glance, everyone loves the idea of an inbound strategy and using their online assets to help customers, create leads and build their business. But once the initial excitement settles, one of the main concerns I hear often is:
“Inbound sounds great but I only serve a small area.”
Sure, your business may only serve a small niche market or perhaps a small geographical area. That’s a valid concern for any bottom line. We always emphasize though that even if certain tactics may change a little, the base practices of online marketing remain the same. The fact that a business wants to focus on geographic or niche areas is exactly what makes this kind of marketing even more effective. By laser focusing your online content and search engine efforts, you can start dialing in to a much more targeted marketing message, instead of using the spray-and-pray method.