So many small businesses these days have trouble understanding what branding is really all about. It’s not just about a name or a logo – a successful brand in simplest terms is when your business’ personality and your customer experiences are in tune with each other.
So if those are two facets of your business that seem to be disconnected, luckily for you we’ve got to a few easy tips on how you can start building a stronger brand right now:
1. Define Your Personality
Who are you as a brand? Are you serious and corporate? Are you cool and hip?