Even If you don’t really know what pay-per-click advertising is, there’s pretty much a 100% chance that you’ve come across it at some point – perhaps without even knowing it. To the consumer it’s a helpful piece of content that is directly related to the topic you are viewing or searching. On the business end, it’s an extremely targeted advertising opportunity.
PPC advertising is an incredibly efficient way to get your message out to the right people online. Companies like Google, Youtube and Facebook all have their own programs and plans that can target demographics and personas right down to specific points that advertisers used to dream about.
Here in Atlantic Canada we’re starting to see more and more large and small businesses taking advantage of PPC advertising, but we’re also seeing that they often feel they aren’t quite getting the bang for buck they anticipated. Even though they may be getting hundreds or thousands of clicks, they just aren’t seeing an increase in leads that they had hoped.