Put on your psychology hats, ladles and jellyspoons. Have you ever considered why certain companies choose the colors they do for their products or even their brand? Well it turns out that we humans are a highly suggestible bunch and color plays a huge role in that.
That’s why companies often spend truckloads of green in order to determine the best colors and even shades of colors for advertisements, calls to action and products themselves.
The Psychology of Color
So what does it all mean? Why do certain colors outperform others? Why is Coke red and Pepsi blue? Why is Land Rover green?