Do you suffer from small brand syndrome? Businesses often think that because they are small they need to compete in the same fashion. That is totally not the case. The beauty of branding is that you have the power to create who you want to become, but you need to understand who you are or who you aspire to be before you can make the shift.
You must first understand that your brand lives in the mind of your consumers. You are what they think you are. That is the reality of your brand. So if your brand is perceived as small in the minds of your consumer, then that’s what you are.
The way to grow your brand is to change the way your audience perceives you to be. Sure there are some overnight mega brands out there, but most of us have had to work long and hard at growing our brands by trying to change our consumer’s perceptions.