In business, we love to dream big – it doesn’t matter whether you’re a startup or the big dog on the block. The problem with most business minds is that we’re extremely good at creating products and providing services, but we’re not all that great at figuring out how to tell folks about it. Marketing can be a challenge and that’s where inbound marketing can help.
Whenever I sit down with a business owner or marketing manager and explain the concept of inbound marketing, the reaction is invariably the same. We have do this. Why are we not doing this? The real deal is how do we allocate resources and marketing budgets to do this? We don’t all just have an unlimited stash of cash laying around for such an occasion.