Since inbound marketing is focused heavily on creating quality targeted content, it’s pretty easy to recognize why blogging is critical to the success of any inbound strategy. Blogging is a way for you to begin establishing yourself as an industry leader by demonstrating your expertise and educating your prospects.
Blog posts are a great way to increase the search engine optimization of your website and serve quality content to those in need of solutions. They can help attract new visitors and generate more qualified leads and customers by pushing those new visitors along in the sales process.
But how much or how little should you be blogging? How much is enough and how often should you be blogging in order to see any kind of return on your efforts?
Publish as Often as you Want to be Found Online
In short, anything that is helpful for potential customers is great, whether that’s posting once per month or multiple times per day. Try not to bite off more than you can chew right off the bat though, because if you set yourself an unattainable goal, then you’re setting yourself up for failure.
It isn’t necessarily about the volume of content you can produce. Quality and frequency trump volume. Blogging consistently and frequently has been found to boost inbound ROI. In fact, 82% of marketers who blog daily report positive ROI for their inbound efforts. Even 57% of marketers who blog only once per month still report positive ROI, which is still very impressive. Also, 92% of companies who blog multiple times per day say they have acquired a customer from their blog and even 66% of those who only blog once per week have acquired a customer.
If you have the resources to post multiples times per week, that’s great. The above stats tell us that posting more often leads to a better ROI, but remember that quality and consistency also matters. If either of those start slipping, then you may want to rethink your blogging strategy. Have a gander at our free guide for extra tips on getting started with business blogging: