A strong brand needs to push beyond the borders of the logical approach. It needs to perform on a level that calls out or firmly clasps the heart of your customer.
That’s why to build an effective brand strategy, you must first come to the conclusion that your strategy needs to combine both logical and emotional elements to create engagement, provoke reactions and to give focus to your brand.
Here are 5 important things to consider when developing an effective brand strategy:
How does your brand emotionally connect with your audience? What emotions are you trying to trigger? How hard are you pulling on the heart strings? Are you meeting a need? Are you trying to make a personal connection with your audience?
Competing for Heart Space
How effective is your strategy with respect to your competition? Is it working hard to catapult you to top of mind for your audience? A great way to know is by observing your competition with regard to your brand. Are they trying to copy you? Do they feel threatened by your brand?