Long gone are the days when having a website was as easy as creating an online brochure and putting it up to sell your product or services. Today’s reality is that people expect more out of your website than just a sales pitch and a list of services.
So what does a website need then? Well never fear, gentle reader, as here are the key components you can pass on to your web team to ensure that your site will be successful.
For best results, treat the website as a location
Websites have gone through a bit of a transition. What was once just a bunch of pages on the internet that would serve as your signal of existence has become the digital equivalent of having another location. As the internet has become increasingly accessible from every device we own, that online location becomes not only an increasing source of leads and customers but also an expected source of helpful information and online services by those very same people.
But how does that make it like a location? Start by putting yourself in the buyer’s situation. We start the buying process by researching information. We may ask friends about the product or service, or we may talk to a salesperson to ask questions. How can our website replicate this?
First, the website needs to evolve and expanded with answers to the kinds of questions your prospects have. It should be a resource they can consult for research. The site can act as the sales/support person in helping make decisions at each stage of the buying process.