So you’ve got this social media thing under control. You’ve created your profiles, you’re posting and sharing content regularly, but you just aren’t getting the amount of feedback or leads through your website that you were expecting. What could be the problem?
Since social media networks are one of the leading channels for promoting your online content, it only makes sense that you maximize every opportunity to reach your audience, whether that’s by Tweeting, Facebooking or Linkedin…ing.
Have you thought about your timing? For example, if your company is primarily B2B and your social media efforts are a bit of an afterthought that gets posted on your way out the door at the end of each day, then those other businesses that you’re trying to reach have already left the office for the day. If you’re utilizing all the best social media practices but posting during low traffic times, a lot of your social media efforts could be going to waste.
Luckily we’ve put together this handy infographic to help you digest the best and worst times to post on the Big 4 social Networks (Facebook, Google+, Twitter & LinkedIn):
Social media is certainly not an exact science. Maximizing your efforts is going to take research, testing and lots of trial and error before you begin to discover what works best for your business. If you’re ready to move beyond simply attracting new visitors and acquiring legitimate leads via social media, take a gander at our free ebook: