Following discovery, we take all of the information we’ve uncovered and craft an overarching concept that all of your marketing tactics can hang on. We call this the BIG IDEA. Once the big idea has been created, then we can begin executing the tactics that are best served to the idea.
What comes out of concept development?
Big ideas are generated from a series of internal brainstorming sessions that culminate in a series of concepts that will help solve your marketing pain points by communicating a targeted message to your audience.
Putting ideas through the wringer allows us to weed out flaws, improve concepts and ultimately develop the most effective message and also the optimum delivery methods for that message.
The creative brief can be considered a bible of sorts for the big idea, It clearly defines project scope and the message that needs to be delivered. Creative briefs also help keep everyone on the same page.