The three stages of every buyer’s journey

With only a month left for Christmas shopping it’s probably time that you as a marketer start understanding how people make their purchase decisions. Where do they start? how to they come to a final decision, and how can you help influence that decision?

How many times have you gone to a website to look for some helpful information only to find

Understanding how SEO really works

Everyone wants to be the top dog when it comes to search engine rankings. The interwebs are a highly competitive playing field. But for small businesses who are just beginning to establish a web presence, getting to the top of Google can seem like a pretty daunting task.

Proper Search Engine Optimization (SEO) is not something that just magically happens. It’s

5 tips to help you win back your mobile users

With a growing percentage of global internet traffic adopting mobile devices to view web pages, responsive designs are quickly becoming the new standard for any website. In fact, I recently wrote an entire article on why you need a responsive website right now. If you are serious about your online marketing strategy, then you should know that it’s time to bring mobile