Over the past two posts, we’ve identified the two extreme ends of the buyer pie. You have the ultimate cheapskates and the ultimate spenders. As with most things, the best way to summarize the average actions and behaviours of all spenders is to take each polar opposite and find an average that lies somewhere in the middle. That’s where we find our third and final buyer type.
Buyer #3: Average Spender Amy
Percentage of Buyers: 60%
Amy is like most of us. If she feels like something is a good investment, she’ll make a purchase. She’s not one to drop ten grand on a jet ski because it was 38 degrees out yesterday, nor will she use an extension cord to hold her pants up because ain’t nobody got belt money. Average Spender Amy is going to take time to evaluate all of her options. She won’t break the bank but she’ll also try to save some money where she can. She’s not perfect. Like most of us she can be occasionally impulsive or tight with money, but overall she’s looking for value and benefits at a reasonable price.