Inbound Marketing has many moving pieces that need to be considered. This includes blog content, keyword strategies, email content, landing pages, calls to action, and the list goes on. With so much to cover, it’s easy to see where the lines can become blurred between the social media strategist and the content team.
In the beginning…
Traditionally, the job of Social Media Strategist was typically relegated to the intern or the person at the front desk who would sit there and answer any questions that came in through the website or Facebook. They would also try to publish some content in their scheduled allowed with the hope of maybe generating some buzz. It’s almost as if it wasn’t treated as a real marketing job or at the very least, one that wasn’t very high on the priority scale.
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