If you’ve ever gone to a sign shop, cresting or embroidery shop, or any design or print studio to get your marketing materials designed or printed, there’s a good chance that one of the very first questions you’ve been asked is “can you supply us with a vector version of your logo?”
Of course, you have no idea what they’re talking about. Your first instinct may be to send them a JPEG as soon as you get back to the office. Do this and you’re guaranteed to be the butt of every inside joke at the shop for the forseeable future. The question is, do you really know what you are providing?
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