Everyone wants to be the top dog when it comes to search engine rankings. The interwebs are a highly competitive playing field. But for small businesses who are just beginning to establish a web presence, getting to the top of Google can seem like a pretty daunting task.
Proper Search Engine Optimization (SEO) is not something that just magically happens. It’s not as simple as placing some keywords in your content and hoping that the SEO fairy pays you a visit with a nice new ranking.
Actually, search engines are more like an abused dog that you’d adopt from the SPCA. They’re hesitant to trust anyone due to years of being mistreated by others, so it will take lots of love, effort and time to earn that trust. You put food and water out for him, take him for walks, pet him and scratch him behind the ears and eventually he’ll grow to love and trust you like only man’s best friend can.