With only a month left for Christmas shopping it’s probably time that you as a marketer start understanding how people make their purchase decisions. Where do they start? how to they come to a final decision, and how can you help influence that decision?
How many times have you gone to a website to look for some helpful information only to find that the only links on the page to further your research are ones that contain the words ‘buy now’ or ‘contact now?’ The trouble with many websites is that the company assumes that you’re already at the point where you’re ready to buy. It’s not very often that you visit a website and climb into bed with them on the first shot. This isn’t HBO. People want to get to know a business first. It’s a lot like dating. They want to be charmed and they want to develop trust before taking the next step. Heck, even The Bachelorette gets to sample the manly cuisine for a few weeks before she ties the knot with a complete stranger.
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