A very common question that comes from new small businesses is just how much do I need to put into my first website? Many startups often don’t have many resources to put into an online marketing strategy, so how can you go about creating a web presence that will have a positive impact and not break the bank?
A good way to think about a website is to think of it as a second physical location. You have your storefront and your online front, both of which need resources in order for the brand to survive. They both need to be staffed for one, and they both need to reflect the values and culture of the company. Every small interaction that a person has with your brand is going to shape their image of your business, so you want to make sure every experience is as positive as possible.
So what are you hoping to get out of your website? Do you want it to:
- Attract new visitors
- Convert leads
- Generate more sales?
- Do you want it to be a resource for educating people?
- All of the above?
In order to achieve those types of goals you’re going to need to put some resources toward developing them. For the budget startup, sometimes it’s just not possible. That’s where the one or two page website usually comes in, just so people know you exist.