The smell is in the air, folks. It’s hockey season. That means early mornings with the kids, late nights with the buddies and a whole lot of water cooler trash talk for the next 8 months. Those of you who know me on a personal level know that I’m a big hockey fan and a true Canadien at heart. Since I was a little tike, the red, white and blue “C” has always been a source of inspiration for me. Some of my fondest memories in life encompassed the Montreal Canadiens.
To me the Habs brand is tradition, and when a brand becomes tradition, the stronghold it has on you cannot easily be broken. It becomes a part of who you are. It can even help define who you are.
As a kid in elementary school, I remember going to the library every week and taking out the same book over and over again until I was told to pick something different. It was a book on the Montreal Canadiens. It featured all of the superstars that I would admire every Saturday night tuning into Hockey Night In Canada with my father. I would go through the pages in awe of all these great players hoisting the Stanley Cup, dreaming some day that would be me. I would live that fantasy every summer playing ball hockey with my friends. We would debate for the first 30 minutes who was going to be the Montreal Canadiens and then who was going to be which player.