We’ve all heard the famous expression that you only have one shot in making a great first impression. It’s true in many facets of life but none more so than in business. What role does design play in business? Why should you, as a business owner, care about design? It’s simple. Think of it as your wardrobe.
Design is like the clothes on your back. It gives people an impression of who you are at the core or who you aspire to become. We teach our kids not to judge people by their exterior appearance but yet we all do it everyday subconsciously. Let me share with you a small story to put this into perspective.
There was a 60-year old man from a small fishing community who went into town to look for a car. He arrived at one of the largest car dealerships in town and walked in. He was dressed with a pair or dirty, stained and torn jeans, a plaid shirt partially tucked in and a large dated winter coat. He had a 2-week old beard, greasy hair and reeked with the smell of fish.
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