You’ve probably encountered online remarketing at some point. Maybe without even knowing it. The way ad remarketing works is you’ll begin by searching for a product or service and visit a web page about it. Then once you’ve left the page, you begin seeing ads for that very same product or service. Don’t worry, Amazon isn’t really stalking you, they’re just bad with goodbyes.
More and more businesses are beginning to use ad and content remarketing to try and convert more leads by recapturing the ones that got away the first time. It’s a great strategy… if you’re doing it correctly.
Why You’re Doing it Wrong
Ad remarketing is about trying to turn more visitors into leads. One reason why most businesses have trouble with low conversion rates is usually because they are pushing their remarketing ads right back to the very same content that the viewer has already seen. If your visitor has left that page once already, why would they want to go back there? They’ve already decided that the content you’ve presented wasn’t for them. Albert Einstein said the definition of insanity is doing the same thing over and over and expecting a different result.